Pak Elektron Limited (also known as PEL), Pakistan’s local manufacturing giant of major home appliances and electrical equipment, is a top household brand and has been operating for more than 7 decades in the country. Competing with global companies, PEL is constantly looking for pockets of opportunities to optimise its operations while keeping an eye on the philosophy of innovation and advancement. Challenges in global supply chains PEL had to handle huge import volumes with multiple sourcing options leading to challenges in their global supply chains, which in turn limited their competitiveness in the market. These challenges were also leading to detention and demurrage (D&D) charges getting built up. Maersk Pakistan collaborated with PEL to study their global supply chain and designed a Supply Chain Management (SCM) solution that would offer end-to-end visibility of cargo through its journey and ensure accountability with multiple stakeholders at each level of the supply chain. Through the dynamic SCM solution, Maersk also solved some of PEL’s pain points around cash flow and administration. SCM solution proposal Maersk offered PEL a visibility-backed solution allowing optimised decision making Maersk’s integrated SCM solution proposal has the potential to simplify PEL’s supply chain and provide better control of data and processes. This solution will support PEL in moving away from uncertainties and inefficiencies as well as ad-hoc shipment planning process to a systematic and predictable process with full visibility and control. Maersk offered PEL a visibility-backed solution allowing optimised decision making, financial and commercial performance for their imports. Maersk’s end-to-end SCM solution involves origin management, visibility and reporting and destination management. This will allow PEL to automatically gain upstream and downstream visibility and control, visibility and reduction of inefficiencies’ related costs, control of additional costs such as D&D, storage, etc., along with the ability to drive informed decision making through Maersk’s dynamic dashboards. Authority comments "At PEL, we believe to excel in providing engineering goods and services through continuous improvement. SCM providers are plenty, but with Maersk, we get to operate within a strongly established network that covers end-to-end logistics as well. We are looking forward to a close and strategic partnership with Maersk going forward and building more on the success of this SCM solution," said Manzar Hassan, Chief Financial Officer of PEL. "We are in the business of integrated container logistics with a mission to simplify our customers’ supply chains. We want to provide complete logistics solutions to our customers so that they can focus on their core business. The SCM solution for PEL is a step in this direction and we are looking forward to playing a role in the successful growth of our customer," said Aruna Hussain, Managing Director, Maersk Pakistan
Al-Hamd International Container Terminal (AICT), one of Pakistan’s important container terminals in Karachi, has become the first inland depot operator in Pakistan to join TradeLens, a blockchain-powered digital container logistics platform. AICT is also the first network partner for TradeLens in Pakistan, thereby leading the digitisation journey of Pakistan’s container logistics and supply chain ecosystem. TradeLens digital container logistics platform TradeLens brings together data from the entire global supply chain ecosystem TradeLens brings together data from the entire global supply chain ecosystem. This data allows TradeLens and its network partners to modernise manual and paper-based documents, by replacing them with blockchain-enabled digital solutions. AICT, located in Pakistan’s biggest industrial zone (S.I.T.E), is a well-connected container terminal in Karachi, which is responsible for 70% of off-dock trade that takes place through the port. Access to Electronic Bill of Lading and TradeLens products Customers moving import and export cargo through AICT will be able to make full use of the solutions provided on the TradeLens platform, such as Electronic Bill of Lading (eBL) and TradeLens products that offer true end-to-end visibility, in addition to digital documentation. “Our motto at AICT is ‘Logistics through innovation, dedication, and technology’. Joining TradeLens is a step in the right direction for us, in moving closer to our vision of leading the digital change in Pakistan’s logistics ecosystem,” said Ahsan Sarwar, the Executive Director, at Al-Hamd International Container Terminal (AICT). Ahsan Sarwar adds, “We strongly believe that this will be a game changer for our customers, opening opportunities for them to take critical decisions that will help them save cost and manage supply chains with most accuracy.” Transit visibility and secure digital documentation “With the TradeLens platform, we are providing transit visibility across permissioned stakeholders, through the journey of the cargo from origin to destination, as well as safe and secure digital documentation,” said Thomas Sproat, the Head of Network Development, GTD Solution Inc., and the TradeLens Platform. Thomas Sproat adds, “AICT has taken the first step and as more carriers, ports, customs authorities, shippers, and other logistics partners join this journey, we will be able to strengthen digitization and transform the way we do logistics globally.” Neutral digital platform utilises data TradeLens is a neutral platform that utilises data from shippers and cargo owners TradeLens is a neutral platform that utilises data from shippers and cargo owners, 3PLs and freight forwarders, intermodal operators, customs and government authorities, ports and terminals, and several ocean carriers. This data, along with digital documentation, helps all the stakeholders in the supply chain, with in-depth visibility for making informed decisions and moving towards a highly efficient process that is no more manual, paper-based. Aruna Hussain, the Managing Director of Maersk Pakistan, said “AICT joining TradeLens is a great development towards digitising logistics in Pakistan. As more and more partners join the network, the whole logistics ecosystem will start transforming into an efficient system that will benefit everyone involved.” Aruna Hussain adds, “TradeLens can play a game changing role for the country and has the potential to be an integral part of Pakistan Single Window project. We look forward to more stakeholders, in other parts of the supply chain, to join the network and together work towards digitised future of Pakistan’s logistics.” Maersk, major shipping Company in Pakistan Maersk is one of the largest shipping and logistics companies in Pakistan. As an initial developer of the TradeLens platform, along with IBM, Maersk has also played a fundamental role in enabling the onboarding of AICT on TradeLens network. The TradeLens ecosystem now includes more than 300 organisations, encompassing ten ocean carriers and data from more than 600 ports, and terminals. TradeLens has already processed 42 million container shipments, nearly 2.2 billion events and some 20 million documents. In total, five of the top six global shipping carriers are now integrated onto the platform, contributing to the digitisation of documentation and automated workflows.
Retailo, the fastest-growing B2B e-commerce platform in the MENAP region, partners with Maersk, a global integrator of container logistics, for warehousing services in Pakistan. Through this regional partnership, Retailo will be able to rely on Maersk for its ever-expanding business needs by getting access to purpose-built warehouses and expand the scale of its business. Retail sector incompetence The partnership with Maersk will help Retailo manage its large inventories as per specific requirements Inefficiencies within the retail sector have long since hindered the retailer’s business and profits. Procurement, and supply chain channels within the region are entirely informal and pose significant challenges. Retailo’s unique business model, systematic logistics, and beautifully uncomplicated technology are revolutionising the retail industry and to serve the demand, Retailo now uses several vast warehouses in the region already. Partnership Maersk, as a part of its integrated logistics solutions, has been offering its customers services that cover their entire supply chain needs including landside transportation, warehousing, customs clearances, ocean shipping, technology and other customised offerings at origin and destination. Expanding its footprint to serve customers better specifically in the warehousing landscape, Maersk is creating a dedicated warehouse solution for Retailo in Karachi. The partnership with Maersk will help Retailo manage its large inventories as per specific requirements. Authority comments Retailo Co-Founder Wahaj Ahmed commented on the exciting developments, “As Retailo’s business and reach grows, the storage, inbound and outbound operations will grow exponentially. With Retailo’s vision of reaching and impacting 10 million retailers across the MENAP region in the future, a strategic partnership with a reliable warehouse services provider, like Maersk, will prove to be a huge contributor in realising Retailo’s vision effectively.”Maersk Pakistan’s Managing Director Aruna Hussain commented on the partnership, “At Maersk, our ambition is to connect and simplify our customers’ supply chains. Our partnership with Retailo strengthens our commitment towards this ambition. With our experience in the warehousing and distribution business and our strength in the end-to-end logistics sector, we are confident of creating a reliable solution for Retailo and support their expansion vision.”Retailo will commence operations with Maersk Pakistan from 1st April 2021 and the two companies will explore opportunities to grow and expand in other geographies across MENAP.