LR - Experts & Thought Leaders

Marketing in Maritime, the specialist networking community for marketing and communications professionals in the marine and energy sectors, has appointed an Advisory Board to guide the next phase of its evolution. Featuring pioneering experts from across the maritime and marketing industries, the Advisory Board has been created to provide advice and guidance as Marketing in Maritime expands its event activity and prepares to launch a learning and professional development platform to help marketers at every stage of their career. Advisory Board members The Marketing in Maritime Advisory Board members are: Nick Chubb, Owner & Founder, Thetius Andrew Davis, Digital Marketing & AI Trainer, Talk Dygital Anna Garcia, Director of Communications, WinGD Cathy Hodge, Co-founder & COO, Smart Maritime Network Chris Morley, Director of Maritime & Logistics, Informa Markets Knut Natvig, VP Corporate Communications, Marlink Nicolas Papados, Group Director Marketing & Business Development, Columbia Group Mark Warner, Content & Communications Director, Lloyd’s Register Networking events for marketers Andy Ford, Marketing in Maritime Director, says, "Marketing in Maritime was founded by Wake Media in 2018 to facilitate networking events for marketers and it has always attracted great interest from industry professionals across the globe who often work in isolation or in small teams and seek knowledge and support from their peers." He adds, "It’s now time to take the next step and establish Marketing in Maritime as an educational, as well as community-driven platform and the Advisory Board members will help to steer that aim to a reality." Impactful change across the maritime world Marketing in Maritime’s growth is thanks to the generous support of its strategic partners Nicolas Papados, Group Director Marketing & Business Development at Columbia Group, says, "Joining the Marketing in Maritime Advisory Board is an exciting opportunity to push the boundaries of maritime marketing." He adds, "I’m passionate about using creative strategies to transform how we connect, engage, and shape the future of the industry. Together, we’ll redefine the narrative and drive impactful change across the maritime world." Marketing in Maritime’s growth Marketing in Maritime will have a tradeshow presence for the first time at the upcoming Nor-Shipping exhibition, with a MiMLounge providing a wind-down and networking space for marketers attending the event and an evening reception at Aker Brygge. Marketing in Maritime’s growth is thanks to the generous support of its strategic partners: Bray Leino, Oakwood, Risk4Sea and Bureau Veritas, and a range of sponsors and media partners which include Seatrade Maritime.

Anemoi Marine Technologies, a pioneer in wind-assisted propulsion technology, has announced independently verified results of its Rotor Sail system following nearly a year of rigorous testing. In a Statement of Fact, Lloyd’s Register Advisory confirmed the methodology Anemoi used for calculating fuel and emissions savings from the three 24-metres-high Rotor Sails installed on TR Lady - a Kamsarmax bulk carrier owned in funds managed by Tufton Investment Management Ltd (“Tufton”) and chartered by Cargill.  The extensive dataset establishes a reliable and repeatable benchmark for wind-assisted propulsion performance under a broad range of real-world conditions. Fuel and emissions savings The average net savings across this period, calculated from the verified performance model During the testing period, TR Lady sailed the Indian Ocean, South Atlantic, North and South Pacific, Southern Ocean and rounded both the Cape of Good Hope and Cape Horn, along with some of the busiest shipping routes, including the Strait of Malacca. Data from eight consecutive Laden and Ballast legs were analysed to provide a long-term average of the fuel and emissions savings. The average net savings across this period, calculated from the verified performance model, were 1.9 tonnes of fuel per day and 7.0 tonnes of CO2 per day (well-to-wake). This equates to an average of 9.1% net propulsion fuel and emissions savings. Net propulsion fuel reduction The achieved average savings align closely with Anemoi’s predicted 10% savings, making this a very positive result. Additionally, since TR Lady does not follow a fixed route, the results varied from voyage to voyage depending on the route taken and the wind conditions encountered. For example, on a 22-day voyage across the North Pacific, average route savings of 21% net propulsion fuel reduction were calculated from the verified performance model. That said, it is especially important to Anemoi to share the full, transparent picture in the first instance, rather than focusing solely on one particularly favourable route, to provide a more relevant measure of long-term performance. Reliable method for Rotor Sail performance The achieved average savings align closely with Anemoi’s predicted 10% savings, making this a very positive result Lloyd’s Register Advisory confirmed that the findings of this study validate Anemoi’s approach as a reliable method for calculating Rotor Sail performance. The Statement of Fact concluded that “there is close agreement between the predicted thrust coefficient trends and the measured values”.  Dr Dogan Uzun, Ship Performance Consultant at Lloyd’s Register Advisory and project manager of the assessment, said, “We have independently verified Anemoi’s methodology to calculate thrust power and predict fuel consumption, confirming its accuracy when ship-specific coefficients are correctly applied and kept up to date." Rotor sail-equipped vessels Uzun added: "Our assessment, drawing on high-frequency operational data and CFD analyses for rotor sail-equipped vessels, highlights the value of detailed, vessel-specific modelling." "The findings show that wind-assisted propulsion, when supported by robust data and transparent methods, can significantly reduce uncertainty and contribute meaningfully to emissions reduction in commercial shipping.” Anemoi’s standard products Anemoi has also confirmed that testing is currently underway on several vessel installations TR Lady, an 82k DWT Kamsarmax, was installed in June 2023 with three Anemoi Rotor Sails, 5m in diameter and 24m in height - a shorter height and a lower aspect ratio compared to Anemoi’s standard products to suit air draft requirements. Anemoi has also confirmed that testing is currently underway on several vessel installations featuring its larger Rotor Sails, measuring 35m in height, which, thanks to their higher aspect ratios, are expected to achieve even higher performance results. Lloyd’s Register Advisory’s rigorous and transparent approach Clare Urmston, CEO of Anemoi Marine Technologies, said, “This independent verification is a crucial step in building trust across the industry. Lloyd’s Register Advisory’s rigorous and transparent approach gives shipowners and operators the confidence that our technology delivers measured fuel savings and emissions reductions in line with expectations." "At Anemoi, we believe that credibility is earned through data, openness and accountability, and this verification underpins our commitment to setting a new standard as emerging technologies like wind propulsion pave the way in clean maritime innovation.” Latest fuel consumption calculations "Verifying the performance of Rotor Sails has been a key objective of this project for Tufton. The latest fuel consumption calculations, following the methodology independently verified by Lloyd’s Register Advisory, closely match our original expectations." "We are excited by the results, which not only confirm the technology’s effectiveness but also the strong operational and environmental benefits we anticipated," shared Nicolas Tirogalas, Chief Investment Officer and President of Tufton. Ship performance of technologies Anemoi is one of the few in the industry backed by such an extensive knowledge base Chris Hughes, Decarbonisation Specialist of Cargill, said, “Building up an accurate understanding of the real-world, on-ship performance of technologies is a key piece in the wind assist propulsion puzzle."  "By combining the data from more than 167 rotor on/off tests that were conducted by the TR Lady, together with the independent verification from LR, Anemoi installed confidence in the accuracy of their analysis. We have already used the results of this study to fine-tune our weather routing digital twins for TR Lady; and it will also help inform future decisions on deploying wind assist across our fleet.” Real-world performance data from vessels With over a decade of continuous operational data gathered from installations and test sites since 2013, Anemoi is one of few in the industry backed by such an extensive knowledge base.  Drawing on this expertise, Anemoi is committed to transparently sharing real-world performance data from vessels equipped with its Rotor Sail technology.

The Maritime Technologies Forum (MTF) has released a report providing recommendations on how to develop and implement a Safety Management System (SMS) for ammonia-fuelled ships. Recognizing the industry's forecasts on the uptake of future fuels with low to zero carbon emissions, ammonia has emerged as one frontrunner. However, it presents new risks, such as toxicity and corrosiveness. To address these challenges, MTF has developed guidelines to close previously identified gaps when implementing the ISM code for safe operation with ammonia as fuel. Key highlights of the report Guidelines for SMS Development: Industry stakeholders can use the report’s guidelines and recommendations to develop new Safety Management Systems (SMS) or strengthen existing ones for ammonia as fuel. MTF recommends using these guidelines alongside other existing and upcoming guidelines to ensure safe application. Limited Initial Experience: The report acknowledges the elevated operational and environmental risks of using ammonia compared to fossil fuels and that the lack of operational experience and equipment operating with ammonia as a fuel limits the availability of data. A centralised industry database is recommended to share lessons learned from ammonia pilot projects and incident reports. Learning from Hazardous Occurrences and Accidents: The application of structured risk management within the SMS is crucial. Companies should proactively identify improvements through learning from non-conformities, accidents, and hazardous occurrences related to ammonia as fuel. Versatile SMS for Mixed Fuel Operations: In the initial stages, the fuel mix onboard will likely include both fossil fuels and ammonia. Safe fuel changeover procedures and comprehensive dual-fuel engine training programs are essential. Training and Familiarisation: Ensuring safe ammonia-fuelled operations requires careful evaluation of competency, training, familiarisation, and resources. The required level of competence should be determined by the role, task, or responsibility assigned. Human Factors Considerations: The report emphasises the importance of understanding ammonia-related risks associated with human factors. Appropriate processes and procedures should be implemented to enhance the overall SMS. Advance maritime innovation Teo Eng Dih, Chief Executive, Maritime and Port Authority of Singapore, said, “The publication of this report and guidelines reflects our commitment as a multi-fuel bunkering hub to advance maritime innovation and sustainability while ensuring a safe and efficient bunkering environment." "By addressing the unique challenges and specific risks associated with ammonia as a marine fuel, we aim to support the transition towards sustainable shipping while upholding the stringent safety standards in ship operations.” Collaborative efforts of MTF members Nick Brown, CEO of Lloyd’s Register, added, “These guidelines are a testament to the collaborative efforts of MTF members and industry stakeholders." "They provide robust recommendations for companies to safely integrate ammonia as a fuel, ensuring that we can meet our emissions reduction targets without compromising on safety.”

More than almost any trend, decarbonisation is driving the future of maritime. That reality alone makes decarbonisation the perfect topic for our first-ever Expert Panel Roundtable column. Traditional maritime fuels, like heavy fuel oil, release harmful pollutants that contribute to air pollution and have adverse health effects. We have to do better, and discussions in the maritime industry centre on which combination of alternative fuels and other technologies can solve the shorter- and longer-term challenges of decarbonisation. For an update on the various approaches, we asked our Expert Panel Roundtable: What are the latest maritime technology trends in decarbonisation?