Rolf Habben Jansen
Hapag-Lloyd and Singapore-based Ocean Network Express (ONE) Pte. Ltd. announced they have completed integration onto the TradeLens platform, helping ensure a more timely and consistent view of logistics data for their containerised freight around the world. TradeLens is a neutral, third-party platform launched by IBM and A.P. Moller - Maersk to help modernise the world’s supply chain ecosystems and is run on IBM Cloud and IBM Blockchain. Benefitting from TradeLens Profit from TradeLens’ ability to increase efficiency and improve access to information Since the completion of multiple pilot projects as well as the integration, Hapag-Lloyd and ONE, the world’s fifth and sixth largest carriers respectively, are now working to help their clients and business partners across all major geographies benefit from TradeLens’ ability to increase efficiency and improve access to information. They join foundation carriers A.P. Moller - Maersk, as well as CMA CGM and MSC Mediterranean Shipping Company (MSC) who both completed their pilots and integration in October 2020, and five other carriers already inputting shipping data into the TradeLens platform. On-boarding new organisations Additionally, TradeLens continues to rapidly on-board new organisations from across the shipping industry, recently adding shippers and importers including Van den Ban Tires which use the platform to address back-office inefficiencies and improve the visibility of cargo. Recently, KLog.co also became the first freight forwarder in Latin America to join TradeLens to improve efficiency, decrease operational costs and advance KLog.co’s goal of opening up international trade to all companies in the region, no matter the size of the business. Increased Transperency "TradeLens technology holds great potential to help enable the digitisation of supply chain processes and documentation handling," said Rolf Habben Jansen, CEO of Hapag-Lloyd. “Our customers will clearly benefit from increased transparency, accuracy, speed and efficiency in their supply chains - leading to reduced cost.” About TradeLens Ecosystem TradeLens has processed 42 million container shipments, nearly 2.2 billion events and 20 million documents The TradeLens ecosystem now includes more than 300 organisations – encompassing ten ocean carriers and data from more than 600 ports and terminals. TradeLens has already processed 42 million container shipments, nearly 2.2 billion events and some 20 million documents. In total, five of the top six global shipping carriers are now integrated onto the platform contributing to the digitisation of documentation and automated workflows. “We believe TradeLens can bring together all parties in the supply chain to the digital ecosystem where customers can get seamless, transparent and secure sharing of shipping milestones and trade documents. With its open standards and open governance, it can benefit our customers and the entire industry to drive for digitalisation and automation,” said Jeremy Nixon, CEO of Ocean Network Express. Permission to access digitised multi-carrier visibility TradeLens offers shippers and freight forwarders direct, permissioned access to digitised, multi-carrier visibility and documentation processes through a single platform, reducing the need for paper-based processes and giving participants in global trade a single, up-to-date picture of the flow of their goods. Through the TradeLens platform, network participants can easily connect their key supply chain partners to the digital platform as well, allowing data and documents to be published and consumed more quickly and only among permissioned parties. Improving automation and forecasting "A huge barrier to global trade has long been the inability for customers to securely share crucial information regarding the status of goods in an easily accessible and transparent way," said Mike White, CEO GTD Solutions and Head of TradeLens. “By addressing this problem, the TradeLens ecosystem has grown rapidly, and the onboarding of Hapag-Lloyd and ONE along with their customers helps extend the value of TradeLens across the entire TradeLens ecosystem, enabling connectivity to two-thirds of global containerised freight for all customers and other permissioned parties through a single platform. All participants benefit from reduced manual processes, while also streamlining processes from automation and improved forecasting.”
Hapag-Lloyd joined the TradeLens platform. TradeLens offers shippers, consignees and freight forwarders direct access to digitised, multi-carrier visibility and documentation processes for their maritime supply chains through a single platform. Clients can also easily connect their key supply chain partners to the digital platform giving much earlier visibility to their inbound supply chains. All members of the Tradelens ‘ecosystem’ contribute their planned, estimated and actual milestone events, which can then be consumed by all other permissioned members.Rolf Habben Jansen, CEO of Hapag-Lloyd, says: “The TradeLens platform has great potential to enable supply chain processes and documentation handling to be digitised. Our customers will clearly benefit from increased transparency, accuracy, speed and efficiency in their supply chains - leading to reduced cost.” permissioned access systems Just recently Hapag-Lloyd successfully completed the pilot program to test the complex data provisioning and permissioned access systems and is now working to bring the benefits of TradeLens to its clients and business partners across all major geographies. Until today five of the six biggest container shipping carriers have joined TradeLens.There are many further products and service offerings in the Tradelens pipeline, including an electronic bill of lading (TradeLens eBL) that offers clients an end to end digital process for the issuance, transfer and surrender of original bills of lading.Launched in 2019, the TradeLens ‘ecosystem’ now includes more than 300 organisations – encompassing ten ocean carriers and data from more than 600 ports and terminals. TradeLens has already processed 35 million container shipments, 2 billion events and 16 million documents. It was jointly developed by IBM and A.P. Moller–Maersk, with strong input from participating global shipping carries, in order to accelerate the digitisation of maritime supply chains.
With their initiative on schedule reliability, Hapag-Lloyd is tackling one of the main challenges faced by the global shipping industry. Container shipping is currently going through its worst operational crisis, in many years. Due to high demand, massive COVID-19-related restrictions and the Suez Canal incident in April 2021, the shipping industry has been forced to deal with major operational challenges, such as congested ports, ship delays and infrastructural bottlenecks. Transparency on the performance of vessels Nonetheless, Hapag-Lloyd would like to underline its commitment to address this critical aspect of the service that it provides to its customers. Hapag-Lloyd’s clear objective is to enhance transparency on the schedule performance of its vessels. By also increasing the ships’ on-time performance, the carrier aims to improve supply-chain reliability for its customers and to maintain its current high ranking, among the top third of the 15 largest carriers, in terms of schedule reliability. Offering reliable transportation While offering more visibility on our schedule performance, we are proceeding to improve our on-time delivery" “Reliable transportation and along with it, transparency on schedule changes, are significant service characteristics that customers value in managing their global supply chains,” explains Rolf Habben Jansen, the Chief Executive Officer (CEO) of Hapag-Lloyd. Rolf Habben Jansen adds, “While offering more visibility on our schedule performance, we are proceeding to improve our on-time delivery, at the individual-container level. To get there, however, we first have to manage the on-time arrival of our ships, one of the key influencing factors.” Better cooperation with terminals and ports Hapag-Lloyd is making significant changes to many operational processes, including improving cooperation with terminals, ports and all on-shore partners, to reduce delays. The clear target is to have ships arrive on or within one day of the ETA (estimated time of arrival), as indicated in the booking confirmation. Relying on punctuality can bring benefits to customers, such as reducing their warehouse stocks and avoiding excess inventory, and interim storage. The carrier modifies its schedule and voyage management, in order to provide more accurate vessel ETAs and pick-up times, when containers will be released. Enhancing operational processes and arrival forecasting Delays will still occur, but with better operational processes and arrival forecasting, customers can get updates faster, more reliably and proactively, so as to improve planning. Hapag-Lloyd will be fully transparent about its schedule reliability via its Customer Dashboard. Here, its performance, as well as its standing, in comparison to the global shipping industry is measurable. Apart from providing detailed information, based on the monthly Sea-Intelligence Global Liner Performance Report, the company offers data collected in the ‘Carrier Schedule Analysis’ (CSA), which is developed in-house. Global data versus the market Hapag-Lloyd presents global data versus the market, as well as additional breakdowns As part of the launch, Hapag-Lloyd presents global data versus the market, as well as additional breakdowns, at the country, trade and port-pair levels. Additionally, the carrier will continuously work to expand the amount of information it provides, eventually down to the individual-container level. Rolf Habben Jansen stated, “We fully acknowledge that today we are still far away from achieving the reliability levels that our customers expect from us and the entire industry. Currently, we are facing massive congestion at ports and terminals. However, our teams are working hard on managing these challenges and creating more transparency for our customers.” Improving schedule reliability He adds, “At the same time, our organisation is changing processes to improve our schedule reliability. The initial result of these efforts is that Hapag-Lloyd has climbed from 12th out of 15 in the Sea-Intelligence Global Liner Performance Report, in December 2019 to 4th in April 2021.” Rolf Habben Jansen concludes, “And, our target is to at least maintain this position, among the top third. While we expect the global situation at ports and terminals to reach normal levels in the second half of 2021, we do not intend to rest. In 2022, we will set ourselves specific targets on the schedule reliability that we would like to achieve.” Hapag-Lloyd’s Strategy 2023 With this initiative, Hapag-Lloyd reaffirms its ambition to differentiate itself from its competitors, in terms of quality and sets the course to be an active driver of change in the industry. With the implementation of its Strategy 2023, Hapag-Lloyd is significantly improving its service to its customers and continuing on its journey, with the overall goal of becoming ‘Number One for Quality’.
Hapag-Lloyd successfully closed the acquisition of the Dutch container shipping company Nile Dutch Investments B.V. (NileDutch). After signing a sales and purchase agreement in March, Hapag-Lloyd has now formally acquired all shares of the company after all responsible antitrust authorities had approved the transaction. Authority comment Hapag-Lloyd is noticeably increasing the number of employees on the ground in Africa “We are very excited about closing the deal and look forward to working with our new colleagues to unlock the enormous potential that Africa has to offer,” explains Rolf Habben Jansen, CEO of Hapag-Lloyd. “With the people from NileDutch joining our company, Hapag-Lloyd is noticeably increasing the number of employees on the ground in Africa. We are happy and excited to welcome NileDutch’s roughly 320 employees to the Hapag-Lloyd family.” Business integration Depending on market conditions, Hapag-Lloyd and NileDutch are aiming to integrate major parts of their businesses already in the later part of 2021 to be able to offer the full benefits of the combined network to their customers as soon as possible. About NileDutch With 40 years of experience in the market, NileDutch is one of the leading shipping companies along the West African coast. Headquartered in Rotterdam, NileDutch is present in 85 locations across the world and has 16 offices in the Netherlands, Belgium, France, Singapore, China, Angola, Congo, and Cameroon. The company also brings with it 7 liner services, around 35,000 TEU of transport capacity, and a container fleet with a capacity of around 80,000 TEU. The integration will be moving at a swift pace and full commercial integration is expected to be completed by the end of 2021.
The sharp increase in demand has led to a shortage of containers across the world. Severe imbalances – such as with exports from Asia, but also owing to congestion in ports and delays in hinterland transports – are causing containers to be tied up in transit for considerably longer periods of time. More boxes are currently needed overall to manage the same transport volume. Investment in containers The first boxes will supplement those currently being produced and are will be delivered to Hapag-Lloyd For this reason, Hapag-Lloyd has once again invested in its container fleet and ordered an additional 60,000 TEU of standard containers from China. The first boxes will supplement those currently being produced and are scheduled to be delivered to Hapag-Lloyd as early as July and integrated into the existing fleet. The majority will be subsequently delivered in the third quarter. Growing demand “Demand continues to be very high, and the supply of container equipment is currently one of our industry’s biggest challenges and demands our full attention. To counteract the container shortage – but, most importantly, to offer our customers a better service – we have repeatedly invested in our container fleet since the beginning of the pandemic,” said Rolf Habben Jansen, CEO of Hapag-Lloyd. Orders for containers In April of this year, Hapag-Lloyd had already announced orders for a total of around 150,000 TEU of standard and reefer containers to be delivered over the course of 2021. The company had also invested in its container fleet at the beginning of the pandemic.
Hapag-Lloyd and Boris Herrmann have signed an official partnership contract for five years. The world-famous skipper and his corporate entity operating under the name of Team Malizia has the objective to raise awareness for the issue of climate change.Team Malizia gained notoriety in 2020 when Boris Herrmann competed in the Vendee Globe 2020 ocean race whilst carrying the message “A Race We Must Win” on the sails of his yacht. During its sailing missions, Team Malizia has collected valuable scientific data from the most remote parts of the world to help understand the impact of climate change on the ocean. Ambassador comment Boris Herrmann said, “I am extremely happy to get the full support of Hapag-Lloyd. Over the last year, we have already developed a strong partnership and I can feel the true ambition of Hapag-Lloyd to become a leader in decarbonisation. It will be a pleasure for me to carry the logo of Hapag-Lloyd on the sail of my racing yacht.” Improving environmental influence Hapag-Lloyd has taken action to improve its environmental impact and to increase efforts towards decarbonisation As part of its strong on-going commitment to the protection of the environment and the preservation of oceans and biodiversity, Hapag-Lloyd has taken action for the past years to significantly improve its environmental impact and to increase efforts towards decarbonisation. Accelerate decarbonisation Hapag-Lloyd CEO Rolf Habben Jansen said: “Boris Hermann and Hapag-Lloyd have the same values in common, as together we want to help to find solutions for counteracting the climate crisis. We very much believe that we can achieve a lot together." "While Boris and his team will continue to focus on winning races, ocean science and education, we will work hard to help advance and accelerate the decarbonisation of the shipping industry.”