Rob Mortimer is pioneering a mission to transform how industries think about fuel efficiency, emissions reduction, and sustainability.
At Fuelre4m, Rob is now spearheading groundbreaking technologies like Re4mx and Styrex, designed to reform fossil fuels, cut emissions by up to 80%, and improve fuel efficiency by 15-20%.
Unique fuel reformer
The company describes the maritime use of Re4mx Fueloil, “No engine upgrade, new technology, additional cost or difficult implementation required."
"With Re4mx Fueloil it’s as simple as dropping our unique fuel reformer into your existing HFO, LSFO, VLSFO or up to B30 Biodiesel fuel, allowing a minimum of 12 hrs contact time and BOOM. More power released from the same fuel, resulting in a cleaner and more efficient burn”.
Prior roles of Rob
Before bringing Fuelre4m’s Re4mx product line to market, Rob represented and developed markets for some of the world’s pioneering wireless technology brands, including Alvarion, Cambium Networks (Motorola), Ceragon, Aviat Networks, and Inseego.
Through his own company, Selcoms, he established himself as a key player in the wireless industry, growing the business in the UK before expanding into the Middle East, where he’s been based for the past 15 years.
Beyond his role at Fuelre4m, Rob is known for his straight-talking, no-nonsense approach and a leadership style that thrives on collaboration, curiosity, and impact. His ethos is simple: good business should be good for everyone; industries, economies, and the planet.