The Royal Van Beest Group has announced the acquisition of Enduro Softslings, a company known for its innovative manufacturing in the lifting industry over the past decade.
Headquartered in The Netherlands, Enduro Softslings has built a reputation for producing high-performance, custom-made soft slings coupled with robust customer support.
Access to new resources
This move is expected to strengthen Enduro Softslings’ capabilities and extend its market reach
By joining the Royal Van Beest Group, which is renowned for its established brands like Green Pin and Irizar Forge, Enduro Softslings will benefit from enhanced resources and expertise aimed at fostering further growth.
This move is expected to strengthen Enduro Softslings’ capabilities and extend its market reach.
Shared vision
Hendrik Kok, CEO of the Royal Van Beest Group, welcomed the acquisition, stating, "We are thrilled to welcome Enduro Softslings into the Royal Van Beest family. Their spirit of innovation and dedication to excellence perfectly align with our own values. Together, we see a tremendous opportunity to bring even more high-quality, creative products to our customers worldwide."
Sytse van der Molen, CEO of Enduro Softslings, expressed optimism about the partnership, commenting, "This partnership opens incredible new growth opportunities for Enduro Softslings. We’re proud of what we’ve built and thrilled to join forces with a company that shares our values and commitment to excellence."
Strategic advancement
This acquisition is part of a broader strategy by the Royal Van Beest Group to enhance innovation and expand its portfolio of reliable, technology-driven lifting products. Importantly, this collaboration is set to complement the existing HMPE product range, including the Green Pin Tycan line.
Enduro Softslings is set to maintain its operational independence within the Royal Van Beest Group, with Sytse van der Molen continuing his role as Managing Director. He will lead the company forward with the same entrepreneurial spirit that has driven its success to date.
