OrbitMI Inc. - Experts & Thought Leaders

As maritime companies digitise, decarbonise, and expand across continents, standing out in the market has never been more challenging. Customers expect clarity. Talent is scarce. And lead generation takes more than a good product. It requires creativity, consistency, and the right message at the right time. To meet that demand, maritime marketing agency Getting the Market has opened an office in Singapore to support clients across Asia. Latest BIMCO/ICS report These combined forces are making strategic, global communication more essential than ever The Singapore office comes at a time of accelerating change. From vessel performance software to low-emission technologies, shipping is undergoing both a digital and sustainable shift. But without the right narrative, these solutions risk being overlooked. According to the latest BIMCO/ICS report, the industry will face a shortfall of more than 89,000 officers by 2026. These combined forces are making strategic, global communication more essential than ever. Maritime and logistics companies Getting the Market helps maritime and logistics companies explain their value to customers, partners and future employees. Founded in 2011 in Rotterdam, the agency has worked with more than 200 clients on web development, lead generation, employer branding and public relations. With its new base at 160 Robinson Road in Singapore, the team is now closer to clients across APAC and the Far East. Need for a maritime & logistics marketing agency Market helps maritime and logistics firms explain their value to clients, partners and future employees “Asia is where the momentum is, and we are proud to be part of it,” says Frans Swarttouw, Founder and Co-Owner, adding “What began as a one-man show in the port of Rotterdam has steadily grown into a more global maritime marketing agency. Our Singapore presence puts us right where we need to be to support clients in one of the world’s most dynamic regions.” Laurens Moerland, Co-Owner and Head of the Singapore office, adds: “Many of our clients operate across continents. With this office, we can build stronger partnerships and generate better results. In Asia, we have seen a clear need for a maritime & logistics marketing agency. We are here to fill that gap.” Swire Projects: Driving growth through lead generation One of the agency’s first clients in Asia is Swire Projects, headquartered in Singapore. The company manages breakbulk and project cargoes across the globe. “It is refreshing to work with a marketing team that understands the realities of shipping,” says Dmitry Pismenny, Marketing & Tenders Manager at Swire Projects, adding “Getting the Market combines maritime experience with digital skills. That is exactly what we need to build a strong presence in our markets.” Venture Marine Services: Sharpening online positioning In Hong Kong, Venture Marine Services is also working with Getting the Market In Hong Kong, Venture Marine Services (a Wah Kwong Group Company) is also working with Getting the Market. The company provides newbuilding, marine, and consultancy services to owners, charterers, and stakeholders worldwide. “We were looking for a partner who speaks our language, both in terms of marketing and maritime,” says Hare Ram Sah, General Manager, adding “The team at Getting the Market has helped us sharpen our online positioning and reach the right audiences.” US-based OrbitMI also sees value in the Singapore presence New York-based maritime software company - OrbitMI, which develops connected maritime intelligence solutions, selected Getting the Market to grow its presence in Asia.  “With Asia at the centre of maritime trade growth, having a marketing partner that understands both the regional landscape and global context is essential,” says Ali Riaz, Founder and CEO of OrbitMI, adding “Getting the Market’s new office puts them exactly where they need to be to help maritime companies communicate clearly, consistently, and with impact.”

OrbitMI is pleased to announce that it has agreed to acquire Quebec-based AuQub, an artificial intelligence (AI) firm whose suite of AI-driven agents optimises workflows and automates repetitive tasks, helping businesses enhance productivity through more efficient decision-making. By incorporating AuQub’s innovative and accessible SaaS solutions into its platform, OrbitMI continues to advance the adoption of intelligent, connected workflows to help its maritime customers operate profitably, efficiently, safely, and sustainably. Operators anticipate regulatory impacts As OrbitMI deepens its AI capabilities, it is building toward a platform that not only connects data As OrbitMI deepens its AI capabilities, it is building toward a platform that not only connects data but interprets it—providing actionable insights that let shipowners and operators anticipate regulatory impacts, optimise voyages in real time, and make smarter operational decisions at scale.  “Artificial intelligence is central to our mission of making maritime more intelligent,” said Ali Riaz, CEO of OrbitMI. “With AuQub’s technology and talent now part of OrbitMI, we’re accelerating our ability to turn data into insight and insight into action—across the entire maritime value chain.”  OrbitMI's product vision As part of this transaction, OrbitMI announces the appointment of AuQub co-founder Alexandre Lapointe as its new Chief Product Officer. In this role, Alexandre will spearhead OrbitMI's product vision, define its strategic roadmap, and lead the integration of services. Alexandre brings over 25 years of experience across the transportation, energy, and software sectors. He has held key roles in maritime technology at companies such as Lloyd's Register (LR) and served as Chief Product Officer and CTO at OneOcean Group, building a strong understanding of the global maritime landscape and developing relationships across regions, including Japan, the UK, Singapore, and China. At Marine Press, he led the development of Sea Tab, which received the Microsoft IMPACT Innovation Award in 2018 (awarded in July 2019).  Prior roles of Alexandre The agreement to acquire AuQub by OrbitMI marks an important step in that entrepreneurial journey An engineer by training, Alexandre has more than 30 years of experience in software development and digital transformation. He has held senior leadership roles for the past decade with a focus on product integration and enterprise finance.  He has also contributed to five mergers and acquisitions, including one recognised with the 2023 Mid-Sized Enterprise Sale of the Year award in London. In addition to co-founding AuQub, he was a founder of 8thSea. The agreement to acquire AuQub by OrbitMI marks an important step in that entrepreneurial journey. Alexandre’s international experience Fluent in both French and English, Alexandre’s international experience spans the Americas, EMEA, and APAC—positioning him well to lead OrbitMI’s global product strategy.  “I’m truly excited to join OrbitMI and contribute to its vision for a more intelligent and connected maritime industry,” said Alexandre Lapointe, Chief Product Officer at OrbitMI. “Artificial intelligence has the power to transform how businesses operate, and I look forward to applying that potential in ways that deliver real value to our customers. It’s a privilege to work alongside a team so committed to innovation and impact.” 

OrbitMI, a pioneering provider of maritime SaaS software, has joined the Smart Maritime Council, reinforcing its commitment to advancing digital transformation and standardisation across the global shipping industry.  OrbitMI recognises that the full potential of maritime digitalisation requires more than individual innovation. True transformation depends on collaboration among owners, operators, software vendors, OEMs, and industry bodies to establish shared technology standards, improve interoperability, and promote effective data exchange. OrbitMI’s mission Through its participation in the Smart Maritime Council, OrbitMI will work with other industry pioneers to shape frameworks and best practices that support the development of connected workflows and enable data-driven decision-making across the maritime ecosystem.  “Joining the Smart Maritime Council is an important step in OrbitMI’s mission to make shipping more intelligent, collaborative, and sustainable,” said Ali Riaz, CEO of OrbitMI. Silos in maritime data OrbitMI will work with other industry pioneers to shape frameworks and best practices Riaz added: “One of our missions at OrbitMI is to break down the silos in maritime data. Our platform connects the dots, so decisions aren’t made in the dark. If you want to automate compliance and optimise fuel use, the technology can’t live in separate boxes. You need workflows that talk to each other." "That means every system—weather, noon reporting, charter party, performance analytics—must connect. Not just for the sake of integration, but to give customers one version of the truth and deliver real results.”  Rapid growth in digital solutions and IoT technologies While the industry has seen rapid growth in digital solutions and IoT technologies, the value of these innovations depends on their ability to operate consistently across fleets, regions, and systems. The Council offers a structured environment for OrbitMI to collaborate with peers, drive the adoption of standards, and help solve the operational and environmental challenges facing shipping now. Data sharing across the maritime Smart Maritime Network provides a platform to promote the benefits of improved integration Launched in 2019, Smart Maritime Network provides a platform to promote the benefits of improved integration, standardisation, and data sharing across the maritime and transport logistics sectors. The Smart Maritime Council is its invitation-only membership group, offering a collaborative space for industry stakeholders to share knowledge, agree on standards, and work together on initiatives that accelerate digital transformation. Latest members of the Smart Maritime Council "We are delighted to welcome OrbitMI as the latest members of the Smart Maritime Council and look forward to working with the company’s global team on our collaborative projects to reduce barriers to digitalisation and data exchange in the shipping sector,” said Rob O’Dwyer, chairman of the Smart Maritime Council.   “OrbitMI has already done a substantial amount of work integrating its digital platform with a number of our existing member organisations to assist common users in streamlining data flows, and the company’s commitment to broadening these efforts even further makes it a perfect fit for the group.”