Maritime Industry Case Studies

  The customer is one of the top fast fashion companies globally. Initially founded as a textile manufacturer, they are now a global brand with over 1000 stores around the world. Challenge The customer was battling with high intangible logistics costs along with concerns over 77% of cargo arriving at destination 10 days earlier than required. This was leading to overflow and capacity issues, as well as increased detention & demurrage – and the costs that come with it. They wa...

Kongsberg Maritime (KM) is pleased to announce a milestone order which will see the company making its first delivery of large-size waterjets to Incat, Tasmania-based designers and builders of high-speed, environmentally-efficient wave-piercing catamaran ferries. The scope of supply for the Incat newbuild currently designated ‘Hull 097’ exemplifies KM’s attention to detail while also demonstrating the company’s willingness to carry out bespoke modifications to suit cli...

PARAT Halvorsen AS will replace a 30-year-old PARAT vertical combined Oil-fired/Exhaust Gas Steam Boiler, Coned Type, with a brand new PARAT boiler with exactly the same outer dimensions, modified hatches, and a new modern oil-fired burner. DNV-GL Class. It has also upgraded the control panel and installed a touch screen for easy boiler control. San Enterprise is a stern type deep-sea trawler and has the ability to produce fillets (block and shatter-pack), H&G, squid tubes, and fishmeal. Th...

Kongsberg Maritime has signed its first contract for a state-of-the-art ROV launch & recovery system (LARS), specifically designed to handle remotely operated vehicles (ROVs) from unmanned vessels. The contract has been signed with Ocean Infinity, which will install the system on their Armada fleet of cutting-edge robotic ships. Electric drive system LARS uses a purely electric drive system, making it more environmentally sustainable, reducing maintenance KONGSBERG’s LARS is an...

  Early businesses operated on the simplistic theory of demand and supply. High demand meant increased production and low demand meant reduced production. As trade grew complex, businesses started focusing on other crucial details like storage costs and proximity to markets. These helped them in devising advanced inventory solutions and efficient supply chain planning methodologies. Maersk's customer, a polymer producer, and distributor (based out of the Middle East), was struggling wit...

A top tier General Merchandise importer into North America selected Maersk Customs Services to optimise vessel level clearance. The importer was paying a high amount of Merchandise Processing Fees (MPF) on an annual basis. Administration costs and reconciliation were increasing as the company grew its imports year-on-year. A.P. Moller – Maersk (Maersk) took on the challenge and provided an efficient solution. The challenge The importer was paying a high amount of Merchandise Processin...

The customers' question: Reduce vendor errors in the invoice process and resulting shipment delays and maintain existing Customs Clearance Agent but use their innovative solutions. The challenge - To reduce administrative responsibilities surrounding the management of a duty drawback program. Need to minimize manual effort to capture SKU-level value, duty, and customs fees, especially for clients who lack the ability to automate the entry process themselves. Mitigate risk of errors related...

The challenge for the customer was to reduce vendor created errors in the invoice process, minimise the amount of manual updates required by the broker and eliminate the impact of potential delays in clearances, due to manual errors. The challenge Reduce vendor created errors in the invoice process, Minimise the amount of manual updates required by the broker, and Eliminate the impact of potential delays in clearances, due to manual errors. The customer is a long-term Maersk customer, i...

Pakistan is a thriving agricultural state wherein agriculture sector contributes more than a quarter of the country’s Gross Domestic Product (GDP). Among the large exports from agricultural produce, the exports of citrus fruits alone generate multi-million US dollar revenues in a year for Pakistan. Exports of perishable goods, such as fruits, vegetables, pharmaceuticals, fresh produce among others requires high levels of expertise during its transportation in refrigerated containers (Reef...

To offset the scarcity of reefer containers in South Africa, ahead of the upcoming citrus season and to support the nation’s agricultural sector, A.P. Moller – Maersk (Maersk), the world’s renowned integrated container logistics company, has brought 1,800 empty refrigerated 40-foot containers from the Middle East, as additional stock to serve customers. Refrigerated containers delivery There is additional supply to come and this will complement the refrigerated containers tha...

The rise in demand for bottled water in domestic and international markets provides a growing avenue for FMCG companies to expand their business. However, in a relatively seasonal market, companies require fast-moving supply solutions capable of meeting different requirements. The customer Maersk’s customer is the third largest non-alcoholic beverage company in the US and is also a part of the world’s leading bottled water company. Its product portfolio comprises various brands f...

Seeking logistical efficiency has been a hallmark of some of the most successful brands. They continuously search for solutions that bring the biggest impact through the smallest amount of investment. These solutions can be as broad as launching a new product line to something as focused as shifting to a new mode of logistics. Their customer, one of the largest automobile manufacturers in the world, chose long-term efficiency over short-term fixes. Intercontinental rail solution The customer...

These quality steam boilers will be installed in the NB1106 Factory Freezer Trawler and delivered to the Russian owner Okeanrybflot. This will be one of the world’s largest purpose-built factory trawlers.Steam will be delivered by our 2x 4 tons MCS Combined Steam Boilers utilising the exhaust heat, the boilers are equipped with a rotary cup burner designed to use excess fish oil as a substitute to marine diesel if available.  Equipment delivery The system will be delivered...

Pressure on business performance due to high costs and inflation has been showing on companies in recent years. Profit expectations for firms in the United States have fallen sharply to their lowest levels since late 2016, influenced by lower consumer spending and ongoing global trade difficulties. This has pushed businesses to find new ways to improve bottom-line numbers and better align their supply chains. The customer is a leading retailer in the US, dealing primarily in high-end furnishing...

Brands have been expanding globally in search of new markets in recent years. In doing so, the demand for specialised warehouses and distribution centres has also grown. Companies require warehouses that are not only closer to production sites but also to their customers. This leads to lower costs and improved lead times. With retail companies also focusing on e-commerce to target new customers, warehouses need to transform. They must become more multi-purpose-usage facilities that can handle s...

For multinational companies dealing in baby food products, one market remains the cream of the crop: China. According to research firm Euromonitor, the Chinese baby food market stood at 128 billion yuan (USD 18 billion) in China in 2018. This figure was forecast to increase to 160 billion yuan (USD 23 billion) over the next five years, much of it driven by international brands.   Buoyed by the 2015 withdrawal of the one-child policy in China and the rising spending prowess of its middle-c...

A footwear company that was using a ‘direct-to-customer’ delivery model, changed its model into a combination of ‘direct’ and ‘consolidated’ shipments, making savings over USD 200,000 annually. This case study applies to a specific low volume country and not the entire globe. How Maersk helped Maersk analysed the containers that were being shipped directly into the final delivery distribution centre and discovered an opportunity. It then designed a new solut...

In addition to helping customers do well, Maersk's passion to do good has led it to work closely and successfully with NGOs, donors, suppliers, and aid & relief organisations within the UN. The Challenge Aid and relief organisations face very difficult and often unpredictable challenges, especially in the case of natural disasters. They are increasingly looking for the support of a global network of logistics experts who can understand their challenges and offer a full range of sup...

Maersk's customer is the world’s largest home improvement retailer with over 2200 stores across North America and manufactured in over 25 countries worldwide. They lead the Do It Yourself (DIY) category with in-stock and focus on a postponement allocation strategy via transload usage. This allows them to get “the right product to the right place at the right time.” To build on this proposition further, they need to strengthen their existing transload programme in their two l...

The consumer electronics industry has expanded steadily over the years. Product innovation, falling prices, and increased purchasing power of the consumers have been supporting an average growth rate of 1-1.5 percent since 2013. Even since then, numerous players have entered the market for a share of the pie. Given the growing competition, a customer, a manufacturer of set-top boxes and LCD TVs decided to ramp up their production and sourcing. The challenge The customer’s decision was d...

Maersk's customer is a U.S.-based global manufacturer of office products and marketing office business supplies. They have subsidiaries in more than 20 countries and sales in over 120 countries. Their latest plan was to start selling products directly to consumers by adapting their existing B2B supply chain in China to a B2C model. The challenge The change in their existing model required a much broader shift in mindset as well as capabilities that lacked within their current staff. The ne...

As year-on-year Christmas sales figures indicate, end consumers are rapidly adopting e-commerce. Shopping preferences like this are calling for a change in traditional supply chains. And while retailers are adapting to provide omnichannel experiences, this change is resulting in challenges like an increasingly complex customer base, more sourcing locations, and a highly competitive marketplace pushing to reduce costs and improve service levels. This article tries to demonstrate how ‘last...

A.P. Moller – Maersk’s (Maersk) customer is a leading home improvement retailer in the U.S. The US retailer currently have a staff of more than 340,000 and operate over 2,000 stores in all 50 US states, the District of Columbia, eight Canadian provinces and Mexico. Their goal was to reduce supply chain costs and facilitate growth in their import volumes. The roadblock to this was a high ratio (17.4%) of 20-foot light box utilisation. The current situation led to higher supply chain...

The retail industry is undergoing enormous change. The customers have evolved. They are demanding and selective. In these times, the retailers must review their existing supply chain setups and devise faster ways of reaching the markets. Maersk’s customer, an iconic American retail brand, with over 500 stores across the US foresaw the possible implications of outdated processes and reached out to Maersk for a solution. The challenge The private labels’ supply chains were c...

Maersk's customer, a major US retailer, has been growing exponentially in Central America in the last few years. But the supply chain management they had in place could not support the sharp growth. This made it extremely challenging for them to meet their market demands. Initially, their imported cargo arrived from Asia to two main destinations - Costa Rica and Guatemala. From there the cargo would then be distributed to other countries in Central America. While this plan was suitable for th...

A multi-channel specialty lifestyle retailer was growing into one of the largest e-commerce retailers in the US. They had more than 50% of total revenue streaming through their online channels. As operations scaled up, the company needed to scale up its warehousing and distribution as well. The Challenge This growing American lifestyle goods company was facing challenges in its current supply chain setup. Their vendor-load consolidation was sub-optimal, the service levels were unsatisf...

Maersk's customer is a major US retailer with hundreds of stores across the country. They supplied their goods across these stores from 15 distribution centres (DC) located in various points.  They were purchasing merchandise from a major apparel manufacturer that imported its goods from Asia. These goods arrived through different gateways to the country and were then brought together, using a multi-modal transport system, to a DC in Jonesville, North Carolina. From there, the goods woul...

An FMCG brand was expanding its business from Europe & Asia into America. However, this came with major challenges of long supply chain lead times and inefficiencies in re-export shipment routing. Because the transportation was far from optimised, the customer had trouble importing and storing shipments for the pick and pack process, which was required by the outbound order. Distribution centre Maersk's team identified the problem and devised a solution to open export distribut...

An FMCG brand was expanding its business from Europe & Asia into America. However, this came with major challenges of long supply chain lead times and inefficiencies in re-export shipment routing. Because the transportation was far from optimised, the customer had trouble importing and storing shipments for the pick and pack process, which was required by the outbound order. Distribution centre Maersk's team identified the problem and devised a solution to open export distribut...

Being one of the world’s leading bottled water companies, the customer has over 95 production sites in 34 countries, employing more than 20,000 employees worldwide. They own several unique brands across Asia, Europe, and the Americas. The Challenge The customer was experiencing high shipping costs and quality issues caused by heavy cargo weights and underutilised containers. Only 55-60% of the container space was fully utilised because cargo loaded at the origin was reaching maximum we...